How to Conquer Online Distractions at Work

This might surprise you, but even multi-millionaire businessmen have struggled with distractions at work. For example, the worst time-suckers were Facebook, Skype and email.

We know how tempting it is to check your messages, browse through your friends’ photos and catch up on email notifications while you’re really supposed to be doing something else. The problem is, however, it’s not just a few minutes you lose; it might be 15 minutes in an hour and if you compute it, it totals to several hours in the week.

Believe me; once you let yourself waste time with distractions, you’ll never put into effect the kind of growth you want to achieve in your small business.

Here’s How to Deal with Distractions Online

You have to go right to the source of your distractions and cut yourself off. For example, you can have your Facebook password changed by your assistant so you can’t even get in unless you ask her specifically for the new code. I don’t think that anyone wants to admit to their assistant that they desperately need to access Facebook 20 minutes after changing the password. Now, thanks to that unusual solution, you might find that you don’t log in as much anymore.

The next problem was Skype. Usually, staff members are connected to their various departments and teams via Skype so you can imagine how many times it beeps all day long. Fighting the urge to follow each conversation and issue is just about impossible. So, what you can do is to start turning Skype off.

Wasting Time Won’t Get You Anywhere

A stunning 89 percent of employees surveyed by Salary.com in 2014 admitted to wasting time at work. At 62 percent, the majority of time wasters lose 30 minutes to an hour each day, while 2 percent say they waste 5 hours or more! Of course, so much can be achieved in 5 hours.

If you’re serious about setting up your own small business and creating financial freedom for yourself, time wastage like that will lead you into debt really quickly. All of us need to take some time for ourselves just to browse the internet and check our social networks.

Here’s a suggestion: Take 30 minutes a day for social media and other non-work-related online browsing. You can even spread it out over the course of the day if you like. Thirty minutes is a good solid chunk of time that feels satisfying yet doesn’t heavily harm your schedule.

Manage Your Time Effectively So You Have Time to Waste

Nobody’s asking you to work 12 hours a day—or at least rationally, he or she shouldn’t be. You should make a business plan and tackle important tasks each day and your business should be in good shape. Time management is a huge part of entrepreneurial success, so if you have a scattered schedule, think it’s about time to get organized.

Getting distracted just doesn’t cut it during a workday. It is better to put off signing into Gmail or checking Skype (or asking your assistant for your Facebook password) until you have finished the main tasks of the day. Then, rest assured you can do whatever you want.

Jackson Brown, Jr. said, “Don’t say you don’t have enough time. You have exactly the same number of hours per day that were given to Helen Keller, Pasteur, Michelangelo, Mother Teresa, Leonardo Da Vinci, Thomas Jefferson, and Albert Einstein.”

If you let your online distractions get to you throughout the day, they’ll just be massive time suckers—and you’re the one who’s going to end up paying for it.

Source: Business Marketing

How Crucial Is a Mobile App for the Growth of Your Company?

A few decades ago, if you wanted to run a business, what you needed was a brick-and-mortar office.

A few years later, post-millennium, it became imperative for businesses to have a website. Jump to the present time, and you’ll realize that an increasing number of companies launch mobile apps. In fact, some companies actually work mainly from their mobile app!

The App Advantage

According to a report on Gallup, 52 percent of smartphone users in the U.S., 20 percent check their phone about once in an hour. Unlike a laptop or PC, a mobile device can easily be accessed. As well as being large and often impractical, the former requires a few steps before you can access your files: switching on the monitor, logging on, waiting for the system to load, etc.

Furthermore, a mobile device’s click-of-a-button accessibility is like a “come get me” plea to your marketing department. Since mobile devices are easily used often and are usually within the owner’s reach throughout the day, your mobile app, and in turn, your brand, will constantly be within touching distance.

Another advantage of having a mobile app is that you can stay ahead of the game if your competitors are yet to utilize the platform. This is true when you’re in competition with established companies.

If you want to stay ahead of your competitors and remain at the forefront of new technologies, then you’ll have to consider developing a mobile app for your business. However, before you do that, here are a few things you need to consider.

Know Your Audience

You have to thoroughly research your market and see which platform your audience prefers: web or mobile? You can conduct quick, web-based research on platforms or even send out a survey to your list asking them about their app usage and preferences.

If your market research shows that your target audience is active on both mobile and web platforms, then you should definitely start with a website. Launch a responsive, mobile-friendly website first; if you go straight into an iOS or Android app, you could end up losing a lot of customers and sales.

iOS or Android?

If your market research shows that your audience prefers using mobile apps, you have to then decide which platform to develop: iOS or Android. However,you should bear in mind that there are more Android users in Asia compared to iOS, more iOS users in North America compared to Android, and a near-tie in Europe, according to a report by Developer Economics.

Your decision should come as a result of research on your own market. You should also check out the specs on both Android and iOS platforms to see which one will save you the most money and time.

Is Location Important?

If your service is solely dependent on location and requires instant information on-the-go, it’s best to develop a mobile app.

What’s Your Budget?

When you decide to develop a mobile app, have a look at different app builders on the market and choose the most viable one for your budget. You could even create a prototype app without writing any code, so you can have an idea of what your mobile app would look like.

It’s All about Analysis

Future-proofing your company is something you have to consider when you launch. Remember: Don’t hesitate. In summary, you have to be smart with your numbers and time and not immediately leap into building a mobile app without researching your target market. That should apply to every business decision you make.

For instance, if you already have a website, then you should monitor your Google Analytics. If you see 20-30 percent traffic coming from people using mobile devices, then your decision’s made— start building your mobile app! Always make a decision around your target market’s needs and habits. If your market is crying out for a mobile app, give it to them.

Keep monitoring your audience’s habits and eventually, you’ll soon find out what works and what doesn’t. Analyze, adjust, research and apply!

If we can help you with a new theme or a brand new website please contact us at http://needava.com

Source: App Advantage

6 Billion Searches on Google Daily – Can your business be found?

These people searching what will they find?

It depends on you, let me ask you the following questions:.

• Ask yourself: Will your site pop up to some of the targeted search queries?
• Can you make people click through to your landing page?
• Can you meet the needs and desires already in their head?
• Will they convert to sales?

If you answered “no” to any of the above questions, you have some work to do…

Quickly.

By the time you finish reading this post, another couple million have searched. A portion of them, probably interested in your offer.

So here’s what to do about it…

Using Google AdWords, you can get in front of your audience right when they’re looking for you.
You just have to help them solve their problem. See, it’s probably the only place left online where customers don’t mind the ads. Because AdWords ads can be just as useful as organic search results.

That’s why people CAN double their website visitors and convert them into paying customers almost overnight.

You just need the right strategy that gets you there.

If you don’t know what you are doing its a big money suck BUT if you have people that are accredited and do this for a living contact us by PM me or info@needava.com

Source: Growing Your Business

Reasons to Hire an SEO Services Company

Are you thinking of hiring an SEO services company? By now, any company that wants to find success online should know that search engine optimization is mission critical. After all, if a website can’t be found in the search engines, what good is it? Sure, there are other ways to promote a website, but we have to admit that the majority of web users turn to Google to find information, products, and services. It’s important to have a search presence and an SEO professional can help to achieve this. The bottom line is that hiring an SEO firm has some serious benefits.

LIMITED SEO KNOWLEDGE

Most website owners, company management and marketing professionals understand the basics of SEO, but that’s about it. While it may seem as if you can get by on a limited knowledge, the opposite is true. It’s a much greater challenge today than it ever was to experience build long term organic website visitors. You need to know SEO at a high level in order to stand a chance.
When setting up your site using SEO, don’t forget the importance of the site-map. Search engines spiders love site-maps, as do human users. It shows both groups where everything is on your site, and increases the keyword density of your pages. Site-maps also help boost your linkage ratings similarly to backlinks.

YOU BENEFIT FROM A TEAM OF EXPERTS.

An SEO services company could easily bring 20+ years of combined experience to your SEO campaign. They’ve seen it all, done it all, and know exactly how things have changed in the last few years. With multiple hands on deck you don’t have to wait long for answers or worry that your program is getting pushed to the background because one person is overwhelmed with too many requests.

LACK OF TIME

Search engine optimization is a tool to improve a web site’s visibility in search engine results. An optimized website will help to keep your product or service in the first page or two of search engine results. After all, a web site doesn’t do much good if no one can find it.

One of the most important things to understand about SEO is that it isn’t a “one and done” strategy. It takes time (and a long duration of ongoing time) to do it right! An effective SEO plan is something that needs to be nurtured over time. Sure, you can put a great SEO strategy in place – but it takes a consistent effort to do it right. Most companies simply don’t have the time needed to work the program on a regular basis. SEO doesn’t “end” and strategies are built to be implemented over the long term. An SEO firm has the time and resources in order to give your strategy the attention it needs in order to be successful.

YOUR MARKETING STAFF HAS MORE FREE TIME

Your SEO firm should have your back, keeping an eye on your site, your link profile, your content creation calendar, even your social media, making sure everything you do online is working to help build your organic presence and keep you on the right side of Google! A good SEO firm is really an extension of your marketing team, and chances are they can do more for your brand than you even
realize at first.

NO SEARCH PRESENCE

If your company doesn’t have a great search engine presence, this could lead to missed opportunities to sell and convert. To give your business the best chance at success, you need to rank well! If you aren’t ranking well at the moment, it could be time to hire a professional SEO agency.

If a company has something great to offer to its target audience, it’s important that the target audience be able to find them. SEO can assist in making this connection between business and audience. If a company doesn’t have the time or resources to hire an SEO professional in house, there are many other options and many consultants and agencies that can help!

For SEO services, Needava Solutions is also ready to help you out. If you want affordable but at the same time reliable SEO services, contact us now and start your way to achieving a good search engine presence!

Source: SEO Services

Easy and Effective Tips to Make Your Brand Stand Out in a Crowded Marketplace

Branding can make or break a business, whether it is a large corporation such as Apple or Coca Cola, a B2B company, or for that matter, a small online store. Developing a branding strategy that gives you a leg up over the competition can make all the difference, especially in a crowded marketplace, where there is little to set you apart from your competition.

It is branding that makes your product or service more than just a commodity. Branding decides whether a business survives or gets cast aside – not developing an effective branding strategy is one of the reasons for new startups to have a failure rate of 80%.



So what is branding and how can your small business develop a brand that works? 

A brand is essentially a promise made by a business to its customers. Every business conveys a message through its branding strategy, about the quality and effectiveness of its products and services, and what differentiates its offerings from those of the competition. As a small business, your brand illustrates who are, how you want to be seen and how you are actually seen.

Developing a Brand Strategy that Works

Developing an effective branding strategy is all about deciding how you want to communicate, what you want to convey and to whom you wish to reach out. It is about delivering your message in a way that is guaranteed to influence people to take positive action and turn into paying customers or buyers. Advertising is a part of your branding strategy, as are the distribution channels through which you communicate your message.

Follow the tips given here to make your brand stand out in a crowded marketplace…

Tip #1: You Can’t Be All Things to All People

How do you see your business? Is it a young startup, still making its way, or an established business with a great track record? Do you sell expensive, high quality products? Or are your products cheap, affordable and offer great value for money? The point about branding is you cannot be everything to everyone. You should brand your business based on your target customers, on what they need and expect.

Tip #2: Invest in Search Engine Optimization

Getting your website on top of Google’s SERPs (search engine results pages) can make all the difference to your business. If your website is languishing in the lower reaches of Google, it’s time to hire a reputable SEO company and invest big time in search engine optimization. Develop an effective SEO strategy based on your consultations with the SEO firm.

Tip #3: Use Social Media Marketing to Good Effect

Social media marketing is one of the most cost-effective ways to build your brand and grow your business. You must have a presence across all the top social media sites such as Facebook, Twitter, LinkedIn, Instagram, Pinterest and Google+. You should make good use of video marketing on YouTube. Develop a social media strategy to gain much better online visibility for your business.



Tip #4: Develop a Logo that Conveys a Great Message About Your Brand

Developing a great logo is arguably the most important part of branding. Your logo conveys a lot of things about your business. Once designed, it should be integrated in all promotional materials, packaging and used extensively on your website.

Tip #5: Invest in Online Reputation Management

It is very important to maintain a clean reputation online. Even if you have hundreds of great reviews, just a couple of bad reviews can cause potential customers to think twice about doing business with you. Hire an online reputation management company to protect your brand online. They usually find ways to get rid of the negative content in a legal and ethical manner.

Conclusion
We have discussed what branding means, why it is so important to develop an effective branding strategy and given a few easy and effective tips to differentiate your brand from the rest of the competition. Ultimately branding is all about making a statement about why you should be taken seriously as a business or a startup. You won’t get too many chances at this, so you better get your branding strategy right the first time.

Source: Advertising