4 Tips to Save Money on Facebook Advertising

There is no doubt in my mind that for the majority of people that are untrained and go and place FB ads promoting their business you will burn a truck load of money in trying to attract new customers.

We have a FB ad campaign manager that has studied and accredited with FB methods where many of the unwary post ads and will just do the “hope and pray” that it works.

What does a campaign FB ad manager do? She split tests different ads to get the highest conversion for you. She will see an ad not doing well and she will tweak it for you. She guards your money like her own so you do not waste anymore.

But here are the 4 tips I promised that I have sourced for you.

1) Conversion pixel.

Every Facebook advertiser should create a conversion pixel with their ad campaigns, your conversion pixel will track your cost per acquisition.

2) Placement.

Advertisers are able to gauge their performance on the news feed on desktop computers; news feed on mobile devices, right column ads on homepage on homepage for desktop computers and more – this is definitely something you can split test.

3) Time of day.

Just like you have a time of day when you are most productive, online shoppers having buying patterns that can be easily detected within Ads Manager, under “breakdown” and “By Time” you can start to segment your traffic.

4) Age and gender

If you see that the 18-24 year old females love your flannel shirt, you can invest more money into this type of targeting to help generate more sales. There is no need targeting 27-30 year old guys if you see a lackluster performance in this group.

Contact us today if we can help you.

Source: Marketing Strategies For Service Businesses

PEST CONTROL TIPS FOR LANDLORDS

http://a1pestcontrolcanberra.com.au/

Being a landlord is rewarding as property values increase around Canberra and I know that many landlords depend on feedback from property managers to make them aware of any pending maintenance issues..

PEST CONTROL definitely comes under the maintenance banner as having regular general inspections will protect your property against infestations by general pests or from causing property damage from termites.

TAX ADVANTAGES TO THE LANDLORD

Getting near the end of the financial year is a great time to book in any general pest control, termite inspection or termite barriers if termites are found. Its a claimable expense for investment properties.

WHAT PEST CONTROL IS POSSIBLE THIS TIME OF YEAR?

– termite inspection either visual or thermal imaging
– chemical termite barriers if termites are found
– general pest all the creepy crawlies, cockroach, spiders etc
– mice/rat baiting this time of year they head indoors
– possum removals are one of our biggest call outs this time of
year.

Call Bob 0407 065 413 or email bob@a1pestcontrolcanberra.com.au

Source: Safe Chemical Treatments

Canberra, Are There Termites in Your Street?

Not running scare tactics but it is good to know that A1 Pest Control Canberra have been in your street treating termite problems. We chase the termites out and then we put in barriers in giving you Termidor 8 year $2M warranty.

The termites are homeless and looking to grow their colony – check below:

STREET NAMES WE HAVE TREATED LATELY?

• Manyard St, Ngunnawal
• Gingana St, Aranda
• Sowden St, McKellar
• Wiltshire St, Dickson
• Carroll St, Hughes
• Tatchell St, Calwell
• Nunan Cres, Oxley
• Traynor St, Melba
• Rusten St, Queanbeyan
• Higgins St, Nicholls
• Cuthbert St, Wanniassa
• Cossington Smith St, Lyneham
• Fitzmaurice St, Kaleen
• Sweet Pl, Chisholm
• Cockrane, Theodore
• Walker Cres, Narrabundah
• Traynor St, Melba

The streets above have called us out to determine if they have termites and all the names listed have had them. We chase them out and they look for new homes sometimes they go to the house next door or a few doors down to make their new home.

Prevention is cheaper than the cure to replace beams and posts!

Whether your living, thinking of buying/selling or renovating a home or commercial property as part of annual maintenance protect your biggest investment with a termite treatments that come with a $2M 8 year warranty.

Call Bob 0407 065 413 or visit our website to read about thermal imaging http://a1pestcontrolcanberra.com.au

Source: Natural Remedies Canberra

CUSTOM DESIGN VS WORDPRESS THEME

Basically with a custom design you will have full control over the look and feel of your website that your visitors will see when they first land on your page.

Looking around there are a number of excellent themes which you can customize to get close to the custom design you are looking for and these are usually paid themes, the reason we suggest this is the free versions stop being updated after a certain period of time whereas the paid themes are updated regularly to better enhance the performance of the theme.

But if you want the true look of a dedicated sales page that has a call to action or presents videos custom design is a way better way to go as it is costly to make changes to an off the shelf theme.

Communication is key:

When talking about your website there should be asked checklist of questions before your web designer even begins and also an opportunity to discuss everything you had in mind. Throughout the process there should be contact with you confirming questions asking for more input.

Site mock-up

Although you have a general idea of what you are wanting your site to look like you may even had a few sites that you have taken a few ideas that you liked and would want to incorporate into your own website that is when the designer may offer you a mock up of the site especially if it’s a custom site to ensure you like the look of the layout.

When all of this is gathered then the magic starts we figure out what needs to bedone. And to be totally honest with you it’s magic. This is not my area of expertise. But theguys and girls on the team, they’re absolutely great at this.

They’ll take your wish list, sliceit up, for lack of a better word, so that it works with WordPress, make it mobile friendly, so that it displays well, things line up perfectly, and then put it on toyour website typically as a child-theme to the Genesis WordPress theme.

Branding

If you can imagine it like being a puzzle that is laid out and it needs certain elements and at times perhaps also needs coding to be added. After your designer has got the basics down he is now looking at branding if you do not have a brand in mind or you wish to update logos and graphics he is the one to have a few designs made up based on the information you have shared with him.

The team will continue to build your site, which includes it beingmobile-friendly you have had your content written and everything is being uploaded.

What else you should have on your checklist?

You will be asked to supply .PSD files of good quality pictures or images that you have already or have ones that you have selected from photo libraries.

Once everything has been done and a reasonable amount of changes incorporated (each web designer will allow so many before charging) that you wanted modified or changed you have now a beautiful website.

If you wish to discuss your own website please contact info@needava.com we are looking forward to you contacting us.

Source: Virtual Assistant Training Philippines

Russian Roulette With Termites

With termites it is really unpredictable where they will show up next for instance your home may back onto a reserve and you have a few trees that are near the fence line that is on government land the termites maybe in the tree and you don’t even notice them there.

They may get bored and then move camp to your fence or garden borders without you even knowing and gradually make their way to your home all undetected.

When selling your home you will need to have a pest and termite inspection done and you call in A1 Pest Control Canberra who detect the termites and start the chase out first before placing the barriers in and here is where it gets interesting.

The termites are homeless they could go to your neighbors place next door or they can go 5 doors down there is no telling where they will turn up this is where the roulette comes into it. 

BUYERS LOVE THAT YOU HAVE TERMITES

There are 2 sorts of prospective buyers one is the one that will run to the hills with the mention of termites as they know that they hate the thought of sharing their homes with them OR there is the prospective buyer that will want to beat you down with the price your asking for your property.

THERMAL IMAGE – THE ONLY WAY TO CHECK

Thermal image inspection shows up movement, body heat of termites and damp areas of your home that termites source out to live.

With a thermal image inspection there is no limitations unlike visual inspections where you can not get access to certain areas, or the weather does not permit you going onto a roof.

Book a termite inspection TODAY call Bob 0407 065 413

This thermal image shows the cool/damp areas in a wall ideal conditions for the termites that are detected.

Source: Spider Pest Control

HIRE A GENERAL VIRTUAL ASSISTANT SERVICES EXPERT IN TECHNICAL SEO

Performing every obligations and different commitments of your business is the point at which you are doing everything without anyone else. It is safe to say that you are attempting to complete it all? Is your business suffering due to it? Thinking of taking your business to the next level but think you can’t stand to hire equipped help? At that point you have to consider hiring the services of a virtual assistant.

Companies normally begin little, with just a couple people in a little working environment. When they develop their client bases, notwithstanding, extension turns into a need: they need to oblige all their new clients, or else administration will suffer, once the client are not fulfilled they will look somewhere else, and the business will effectively implode. The issue is that extension has verifiably been an excessive recommendation: with a bigger working environment and more representatives, a business’ overhead skyrockets, conceivably placing them in an endless loop where each new level of progress puts a more profound strain on their resources.

Be that as it may, this no longer has to be the case. With recent advances in innovation, a wide variety of office task can now be given virtual assistant services (cloud-based representatives who can help your business develop without altogether expanding your overhead). All organizations large or small can exploit these services to get the extra ability they require without worrying about investing energy and cash on maintaining them. 

Let it out – the first thing you thought of when we said “virtual assistant services” was virtual call or receptionists. however, you’re half-right: in the good ‘old days that was precisely what these services were about. Be that as it may, not any longer: these days, almost every office task can be taken care of by virtual assistant. Since they work in their own particular workplaces, you don’t have to invest into a bigger working environment or more equipment: virtual assistant are as of now furnished with capable PCs and quick Internet associations and can be promptly reached by means of email and Skype.

Regardless of what sort of business you’re running, you’re likely confronting firm rivalry, and virtual assistant services can give you an edge over them. virtual assistant give you the aptitude you require without wasting time and cash on training them, and since they’re employed by you, you don’t need to stress over representative related assessments, protection, or different costs. Here are some other advantages of virtual assistant:

• Qualified workers at a low cost:Virtual assistant workers are typically based abroad: subject upon the service you require, they work for as small as the price you pay for your day by day espresso.
• Get work done even if you’re sleeping:Virtual assistant work every minute of every day, so your business continues running even while you’re sound asleep. How about we see your opposition beat that!
• Diverse scope of services: Virtual assistant can accomplish more than simply answering calls: you can get virtual writers, SEO expertise, video makers, visual architects, and the sky is the limit from there. Outsourcing this task implies you can concentrate on your businesses and conveying your product/services to your clients.

Regardless of the possibility that you’re a fresh startup, hiring virtual assistant will give you a leg up on your opposition. Since they definitely know how business works virtual assistant service companies can even guide your business in the right bearing. Make sure to pick your service provider cautiously: with very much qualified virtual assistant on your side, your business will be headed toward an extraordinary begin.

At the point when a Virtual Assistant is required, it pays to use a ground breaking company like Need a VA to give you the individual consideration and thought that you merit. When you require a VA, and need to have a moral, circumspect, and happy person who can take care of business , consider a Virtual Assistant company like Need a VA. That ought to get you on the way to a more productive and less stressful life. You can satisfy your main goal as an entrepreneur and still have room schedule-wise to save.

Other than employing and reviewing the VA’s that have the right skills, Need a VA conduct presently training with its VA’s to ensure they continually enhance their level of skill. Need a VA additionally instruct moral work conduct, making sure that our VA’s respect your seclusion and business privileged insights. Have a look how Need a VA can help you at http://needava.com

Source: Virtual Assistant Training Philippines

AFFORDABLE VIRTUAL ASSISTANT SERVICES COMPANY

Businesses, whether huge or little, have a considerable measure of obligations, all through the workplace. Each business has diverse divisions and in this way, has various things to do. Whether they’re an enterprise or only a straightforward office, the obligations are still the same, the technique to address them are still comparative the same. Nonetheless, because of absence of manpower or simply have all the more squeezing obligations to do, backlog sometimes transpire. In which, they tend to heap up until you can’t considerably recall when this backlog began and when you ought to begin doing it. The answer for that is to employ a reasonable virtual assistant.

A virtual assistant company might not have existed 10 years back, but rather they are beyond any doubt are making waves today. These organizations’ fundamental target is to supply different organizations and business with able virtual assistants, generally at a reasonable cost. The organization employs people who may have had experiences on being a virtual assistant or who is basically keen on an online work. In any case, they prepare these people on the ins and outs of being an online virtual assistant’s partner, making them up to date on new applications, frameworks and strategies.

For organizations and entrepreneurs, they accomplish more than what they are capable of. They invest hours upon hours gathering and meeting customers, supervising production. Furthermore, they might likewise want to spend time with family and companions. In any case, they can’t do that when on top of all that, they likewise need to administer and monitor business’ sites, websites, and advertising through keeping up their nearness in the online networking scene. These assignments are only a portion of the numerous things that are a piece of the business. Yet, these are alongside commonplace assignments, task that can be designated to somebody skillful, somebody who can sort out them and still keep the boss overhauled on the advancement made.

A virtual assistant organization knows how to address these issues. They are knowledgeable in the requirements of the normal specialist. Each business is distinctive, particularly in the way that things are being run, so these organizations dependably consider the entrepreneurs inclination in a secretary. Since the organization likely prepares the online secretaries saved in their labor pool, they can dole out the secretary that fits the inclinations most. The entrepreneur may have hired an affordable virtual assistant yet it doesn’t as a matter of fact imply that the quality is inadequate. This makes the secretary an able one as well as somebody who will live up to your desires with respect to hard working attitudes and also expects them for him or her.

An Affordable Virtual Assistant Services company like Need a VA has a wide selection of VA’s available with each possible ability to save your time and cash. In the event that you just need some services on a project basis, there’s no point in enlisting full time workers for those tasks when you have a Virtual Assistant available.

At Need a VA, When you need a VA, and need to have a moral, watchful, and cheerful individual who can take care of .

Source: Virtual Assistant Training Philippines

A1 General Pest Control

The first day of August which means spring next month. So over these last couple of months many of the troublesome insects and pests have been either sleeping, mating or both ready to make an appear when the warmer weather.

http://A1PestControlCanberra.com.au

European Wasp is a nasty one as the are often mistake for bees but unlike bees who sting and die the European Was can sting many times, and tells others to do the same!

Last year we unearthed a nest underground the size of a soccer ball. But here is the thing do not disturb them or as stated that they will turn on you to protect the colony at all cost. Even through the protect clothing our team wear the wasp can penetrate our gear so never ever go to rid of these pests yourself.

NOW IS THE TIME TO…
– do a general pest control
– check garden beds to see what pests are lurking
– clean up and wipe down pantry cupboard and shelves
– get a termite inspection done – thermal image one is best

Just a few ideas for general maintenance leading into the warmer months that can save you from pests and also save you money.

Call Bob 0407 065 413

Source: Spider Pest Control

SOCIAL MEDIA ADS - How are they doing?

I can remember starting out with my first social media ads with my eyes as big as saucers as I had just completed a course to tell me “how easy it was” to make money through Facebook ads. Full of anticipation I collected the images I thought would be fine and did my first campaign NOTHING a big fat zero as I could see my dollars being whittled away and no sales filling my bank account.

What was I doing wrong I followed the steps I was shown or was I? There were a couple of things that I was not doing and that is tracking and split testing, which today I now know are a must to do.

Once I learnt this I applied it to another campaign and I did not know that the ball game had changed again on Facebook and keeps changing regularly.

As a business there are many things happening within the algorithms on social media platforms.

This week alone there was a change to both Instagram (if you are not on this your business is missing out on leads) and Twitter.

Instagram has stopped 3rd party services being used on their site. This means tools that normally like, unlike, comment and follow have been banned as from 30 May.

Twitter is going through similar changes right now and FB is always changing!

As a business would you have known anything about these changes? Chances are probably not and this would either lead to you wasting money or having your account banned!

Local Businesses can target more clients through FB ads by targeting and re-targeting your clients. If you have ads disapproved for instance FB is cracking down on what your saying in your ads.

If your ads gets disapproved DELETE them do not try and fix them up this could lead to your account being shut down.

So you see social media you need to have experts that are across all the changes of what you can do and not do.

Click this link lets book in for a 15 minute chat.

Source: Marketing Strategies For Service Businesses

SEO - What Does It Mean To Your Business?

Search Engine Optimization or SEO is a real big part of your business and here is why if you don’t invest in proper SEO both technical and social media you are burning your money and not getting a good bang for your buck and missing out on FREE traffic that comes to you from ranking on the first pages of Google. 

Now here is where it gets interesting Google has algorithms that they use and they change regularly to rate your site and how relevant the content it is to the title of the content and what sort of experience does the reader get when they come to your website.

Google wants the reader to be:

• Educated
• Entertained
• Have FAQ’s
• Good quality content

The spiders also report back how long that they readers were on your site, links that were clicked and even is sophisticated to record scrolling to see how people were engrossed in your content and also can also see through Google analytics all of the information that I will cover in another article.

Now that we know what Google wants and that is good quality content that is unique and delivers the information that the reader first typed into their browser.

What happens though if Google goes to the content and finds that there are a few duplicated versions of the same article for instance? Well it looks and tries to reward the person who first put the content up but this does not always happen imagine for a moment you looked on Google to see how your article is doing and see your competitor that has blatantly copied for your article that you paid to have written and worse still they are ranking higher than you!

Back to search engine optimization for your business:

You like me must get a ton of emails from people that flood your inbox with SEO offers, also perhaps that you too have also paid for services that say that they can get you ranked on Google page one in no time at all. If you see these type of offers delete them, here is why.

• It will take 2-3 months to work behind the scenes until you will start seeing results
• If you target very popular keywords it may take longer or you may not rank for these at all as companies with a bigger ad spend will always own the top spots.
• We would look at other strategies that are the lower bearing fruit that we would concentrate on to get you seen and getting ranked for.
• What should be done though is an audit outlining what errors are on your site both on page and off page.

SEO for Local Business is something that can be very successful for your business or restaurant and if done correctly that would bring customers through your door.

If you would like to know what Need a VA outsourcing company can do for you please contact us through the website http://needava.com or email us at info@needava.com where we will discuss the strategies that are most suited for your business.

Source: Best Seo For Small Business

Best Practice: Pest Inspection Annually

Love when things start warming up I am a little like the pests that we treat I like to stay warm and inside but now getting warmer I am more active.

Contact Bob 0407 065 413  http://www.a1pestcontrolcanberra.com.au

Coming into September the pests like European wasps which unlike bees can build their nest underground and undetected for ages and in the warmer months we have had clients that have unearthed the wasps and because unlike bees where they sting once the wasp will sting multiple times and have the rest of the swarm attack too if they come under threat.

Best practice is to do a pest inspection annually where we can look for signs of nests in our routine inspections. The last thing we as a family owned business wants is for your child or animals to find these nests.

Source: Pest Inspection Annually

WHY A VIRTUAL ASSISTANTS DO NOT WORK OUT FOR EVERYONE

The following are the things that can wrong at the start or joining an outsource company. I am always honest with clients and say that there will be things that go pear shaped from time to time and the best way is by having open discussions that work on solutions moving forward. I know that this is the best approach so that you may find the following information also helpful.

Expectations are unreasonable

This happens when the first discussion takes place and if all questions are not asked at the beginning. At Need a VA we record calls so that both the client has a copy and the project manager can reply to ensure that we have not missed important points.

We use a project management tools for larger tasks and each of our sections have a project manager that works between you and the VA, this way the project manager can quality control all of the work that is sent to you for approval.

Communication is everything

• This is a big one when it comes to talking and discussing things with your virtual assistant.
  There are times that the client is not clear of what they want and is disappointed that the VA did not “get it.” The virtual assistant is the busy bee they do what they are instructed to do.
• With communication try to stay with dot points or video using Jing is best.
  There are times where the VA will try to contact you in order to progress your task and this is made more difficult if email are not returned.
• Reports from the VA should be daily or weekly and that should be discussed on the initial meeting. This is so you can see how the tasks are going and make comments if its not how you wanted something
• Pay on time every time The VA’s are just like us with bills, food utilities etc. ensure that you pay promptly and if they have done an outstanding job please tip them – even a few dollars goes such a long way in their country.I have captured a few reasons that could happen when using a new virtual assistant company but again that its not like that at need a VA as we have used the latest focus group results from UCLA to train our outsourcing staff.We also use project managers who oversee your tasks, check your work and report back to you. So there is always open communication

Contact us today and see the difference our website is http://needava.com or email info@needava.com

Source: Best Place To Hire Virtual Assistant

A 6 EASY STEPS ON PEST CONTROL

There is no denying that pest control plays an important part in the health, wellbeing and protection of your family against disease spreading cockroaches, rodents and annoying ants, flies, wasps, moths and other creepy crawly pests!

Your first impulse might be to rush to the nearest store and buy a can of some sort of pest spray that you see on supermarket shelves but so many of those store-bought insect repellents contain ingredients that are can be harmful to family and pets as seldom either do not follow the instructions and use spray than is required or reapply the spray which can even be more dangerous. There are better ways to keep the pests outside without endangering your health of your family or pests.

1. Keep your eyes peeled

Your best defence is prevention and that means keeping dishes in the dishwasher or washed up not leaving them out on the sink overnight. Wipe down bottles after use and  look for tell tale signs that show you that they are around.

2. Even your landscaping can be problematic

Try keeping shrubs and branches well groomed away from your walls, so pests don’t make the natural transition from their home to yours. Anything that connects your property to the great outdoors can be a trouble spot. Windows, vents, pipes, chimneys, and roof tiles are just some of the spots pests will sneak through to gain entry. If you find open spaces near vents or pipes, use caulk to fill small cracks or steel wool for larger gaps.

3. Stay dry

Water is doubly dangerous for encouraging pests. Wet areas serve as both breeding ground and drinking fountain. Places in wet areas such as bathrooms, kitchens, and laundry can be damp. If you find excessive moisture in these areas, consider fixing the problem immediately by calling a plumber or add further ventilation.

4. Cleanliness is the key

Keeping your home clean is the best way to keep pests away, especially the kitchen where crumbs and other potential treats summon the hungry pest. And on days you don’t feel like tossing the trash, make sure your bins are covered or even sealed.

5. Don’t make your house a bug buffet

How do you get rid of an unwanted human house guest? Make your home as inhospitable as possible when you put the snacks away, the party is over. Pests are no different they came to eat, so keep food in sealed containers or in the refrigerator. Fresh fruits might make a nice table centerpiece, but pests are attracted to your fruit.

6. Know when your enemy has you beaten

You did all you could, but not every pest problem can be solved with a dash of chili powder. For instance, getting lots of itchy bites in bed? Bed bugs. Could be trouble.

Termites also call for the services of a professional licensed pest control expert as they can do extensive damage that is NOT covered by insurance. One of the many visual signs is If you find piles of discarded wings or piles of “frass” (a.k.a., termite droppings), these are sure signs you have a problem. The trouble with termites is that by the time you see termite evidence they have already done damage to fences, beams and window frames etc!

As the saying goes, “Prevention is always better than cure.” 
Call Bob at A1 Pest Control Canberra on 0407 065 413

Source: Natural Remedies Canberra